Products
Where capital meets conviction.
Built for investors who demand more than market returns — PMS and AIF strategies offer personalised, high-conviction portfolios managed by seasoned professionals.
Understanding Your Options
Two powerful vehicles.
One goal — your wealth.
PMS and AIF are built for investors who want more control, more customisation, and access to strategies that go beyond standard mutual funds.
PMS
A professional investment service where a SEBI-registered portfolio manager manages your equity portfolio on your behalf — with direct stock ownership and a strategy built around your objectives.
AIF
SEBI-registered privately pooled investment vehicles that invest beyond traditional equities — including private equity, hedge funds, venture capital, and structured credit strategies.
Who Is It For
Built for investors who
think beyond the ordinary.
PMS and AIF are designed for High Net Worth Individuals who want differentiated returns, personalised strategies, and access to opportunities unavailable in traditional products.
How It Compares
PMS vs Mutual Funds —
what's the difference?
Both are professionally managed — but PMS offers a higher degree of personalisation and transparency.
| Feature | PMS | Mutual Funds |
|---|---|---|
| Minimum Investment | ₹50 Lakhs | ₹500 (SIP) |
| Portfolio Ownership | Direct stock ownership | Units of a pooled fund |
| Customisation | Fully personalised | Standardised |
| Transparency | Stock-level visibility | Monthly portfolio disclosure |
| Strategy | High-conviction, concentrated | Diversified, rule-based |
| Fees | Can be structured as a fixed fee, a performance-linked fee, or a combination of both | No profit-sharing; only fund expenses apply |
| Best For | HNI / sophisticated investors | All investor types |
Taxation
Understanding tax implications —
PMS vs Mutual Funds
Tax treatment differs significantly between PMS and Mutual Funds. Knowing this upfront helps you plan better.
PMS Taxation
Portfolio Management Service
Mutual Fund Taxation
Mutual Funds
The DhanONE Difference
We don't just select funds.
We select the right manager for you.
With hundreds of PMS and AIF managers in the market, choosing the right one requires deep research, independent analysis, and goal alignment — that's exactly what we do.
Our Empanelled Partners
55+ SEBI-registered PMS & AIF
managers at your fingertips.
We are empanelled with some of India's most recognized and trusted portfolio managers — spanning diverse strategies and asset classes. Below is a representative selection. This is not an exhaustive list — we work with many more managers to find the right fit for you.
This is a representative list and not exhaustive. We are empanelled with 55+ SEBI-registered PMS providers and leading AIF managers across diverse investment strategies and asset classes.
Get Started
Invest with conviction.
Access strategies built for serious wealth creation.
Start with DhanONE.